I have recently reviewed an e-book, Client fishing: the no-shit guide to finding great clients, released by Impress: clear communication Pty Ltd. (Disclosure: the company is co-owned by my sister and her partner but she’s not paying me for this plug).
If you are a freelancer, or a small business that sells services, this guide will be invaluable to help you break through the marketing hype, double-talk and general confusion involved with finding clients.
The sub-title of the book (no-shit guide) gives a hint to the writers’ clear, conversational writing style – they walk the talk and provide practical ideas and information that can be easily absorbed and understood.
‘Impress’ demystifies the client personae; clients are people just like you. Get to know them, don’t just push your marketing efforts onto them.
Learn from real experiences. Suzanne and Bruce from Impress show how to get your small business off the ground and work through problematic areas of finding great clients, keeping them happy and expanding their horizons with easy-to-understand advice.
Their manual is currently available for download at a very reasonable AUD$18 (+GST for Australian buyers): http://www.impress-cc.com.au/e-books.html
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